We all know that Christmas time is the highest profit time of year for retailers. One of the ways we have chosen to honor this Holy time of year is to show the world that we can buy shit better than anyone. But I suppose the one gift that has me really up in arms this year are gift cards. They look good on the surface. You don't know what to buy for someone but your pretty sure they would love to spend money at store X so you buy them a gift card. For most people I imagine it is just a lazy ass way to buy Christmas presents but it is also a scam. If you bought someone a twenty five dollar gift card to Best Buy then Best Buy has just guaranteed that you are going to spend that money there. It's not that they get to spend it there, they have to spend it there. Cash may seem tacky but I've never regretted receiving cash over gift cards because I can spend it anyway that I need to. If I have bills I can pay them. If I'm hungry I can eat with it, or I can eat it. But seriously folks, if you bought a gift card for someone please do better next year and if your thinking about buying one for someone please reconsider. The spirit of giving worthwhile gifts are at stake here.